Brands that grow, built end to end.
One system, from identity to campaigns
I’m a Creative Art Director from Lisbon. For 25+ years I have built brands end to end: over 100 brands and websites for clients in Portugal, Brazil, Angola, Canada, Switzerland and Ireland. I have led a team of 9 people.
I design the whole system: identity, campaigns, websites, social and print, so every piece looks like one brand. I work fast, I keep files clear for teams, and I explain my choices in plain words.
Four modules, one profile
Each module shows one part of my work. Choose a card to jump to it.
17 brands, 6 countries
Every project opens a full case study with the idea, the system and the work.
Remax Team
Campaigns & Key VisualsBIGhub
Brand System, Social, Motion & WebImperium Lawyers
Brand Identity, Illustration & StationerySeekers Journey
Visual Identity, Launch Campaign, IGNITET-Express
Branding, On/Offline Design, WebdesignLeça F.C.
Identity, season 2024/2025Vue
Campaigns, Advertising, MarketingAté
Branding & Visual Identity, CampaignsBurger Five
Visual Identity, On/Offline Design, WebsiteMyPharma
Branding & Visual Identity, Social MediaShipwise
Branding & Visual Identity, On/Offline Design, WebdesignAurelia
Rebranding, WebsiteCiser
Social Media, Rebrand, StorytellingVotorantim
Campaigns, Endomarketing, Key VisualsNidec G.A.
Social Media, Storytelling & Visual NarrativeEmbraco
Social Media, On/Offline Design, Visual SystemsOca Tupi
Brand Creation, Social Media, Packaging, WebsiteFive years growing with BIG
I joined BIG as an Art Director, when the company had 8 people. I created an identity for each new business (BIGsales, BIGwash, BIGcare, BIGdelivery and more), built the brand architecture and created BIGgroup. Later the company moved to one ecosystem, BIGhub, for e-commerce and marketplace management, from sale to delivery. The brands became its modules. Today the company has 70+ people and I lead a team of 9, managing branding, marketing and web.
Where I have worked
One designer for the whole brand
I work at the meeting point of strategy, design and storytelling, so brands speak clearly in print and in pixels.
Brand
Communication
Digital
Clear, fast and easy to hand over
Attention to detail
Clear briefs
Fast iterations
Problem-solving
Clean team handover
Remote-ready, Lisbon (GMT)
Technical skills
Background
Online and offline. In print and in pixels. In chaos and in clarity. In “we need it yesterday” and “take your time but make it flawless.”