VUE
Switzerland | Campaigns – Advertising – Marketing
A brand that connects with digital
This digital marketing project for VUE, a brand from Switzerland, built a brand presence made for the digital world. It was designed to catch attention, engage audiences and manage communication with speed and sophistication.
Slate, black and one product
The ads are built on a calm grey background with the lowercase vue wordmark at the top. The slate blue of the product tube is the signature tone, and every layout puts the tube and real before-and-after faces at the centre.
Design that amplifies the brand online
The project created marketing assets and digital content to strengthen the online presence, catch attention and communicate in a clear and engaging way. The work stressed dynamism, visual impact and a close fit with the brand's digital strategy.
Mailing
The materials were built for digital platforms. They are easy to read, they have a clear rhythm and a strong look. The focus was on intentional communication that makes it easier to interact, to reach more people and to be remembered, always in a visual language that belongs to the VUE universe.
Results
The project made VUE's digital communication more consistent and easier to recognise. The assets raised the brand's visibility, supported engagement and helped online marketing perform better.
A stronger, more modern and more effective presence
The result is a stronger, more modern and more effective presence across digital platforms.
Design for digital campaigns.
I designed the VUE ad layouts and the Instagram feed mockup for this digital campaign.