NIDEC GA
BRAZIL | Social Media – Storytelling & Visual Narrative
Energy applied to global potential
The project aimed to strengthen the communication of Nidec GA by showing its values in a visual way: performance, precision and international presence. The goal was to explain technological complexity with simplicity, and to keep people engaged.
One visual line, many media
The visual strategy was built around clean graphics, industrial imagery and a visual line that shows strength and modernity. The communication was designed to work across industrial, digital and commercial media, and it stays clear and consistent in every one of them.
WET: motors for home appliances
The WET series shows the motors Nidec makes for washing machines, dishwashers and dryers. Each post pairs one appliance with one benefit, such as optimal performance, silent operation or high efficiency. Three lifestyle photos show the same benefits in real homes.
Product plus benefit
Every WET caption has two parts: the appliance and what the customer gets from it.
Inside your fridge
A second series explains how a refrigerator works, one part at a time. The posts are in Portuguese and follow the cooling circuit from the compressor to the evaporator. A round badge, “Por dentro do seu refrigerador”, ties the whole series together.
Five parts, five posts
The series follows the path of the refrigerant through the fridge, with one post for each part.
Made for the feed
The posts were presented as Instagram feed mockups. Each series has its own look, but they share the same logo footer and the same slanted line, so the feed reads as one brand.
Small changes, less energy
Some posts give simple tips to save energy, such as keeping hot food out of the fridge and not opening the door without need. One post says a fridge uses 25 to 30 percent of a home’s electricity bill, and its source line names the Brazilian consumer institute IDEC.
Pieces that communicate scale and impact
Institutional materials, technical presentations, trade show supports and digital content were developed to show the expertise of Nidec GA. Each piece supports the specialization and the reach of the brand, and together they tell a story of leadership and innovation.
Result
A refreshed communication presence
The result is a refreshed communication presence for Nidec GA: clearer, stronger and closer to the global industrial landscape.
The new communication puts the brand in a more competitive position, builds the feeling of competence and prepares it for future challenges.
The team
Art direction, concepts and key visuals.
I worked as Art Director on the Nidec GA social media work for Brazil. I created the concepts and the key visuals for the posts and the supporting pieces.