Votorantim Cimentos
Brazil | Campaigns · Endomarketing · Key visuals
Six campaigns that speak to the people inside
Votorantim Cimentos is a company in Brazil. These endomarketing campaigns speak to its own people. Each one turns the company’s values into a clear message, a bold key visual and an experience that motivates teams, celebrates results and builds a sense of belonging.
One company, one internal voice
Every campaign has its own idea and its own face, and all of them use the same bold orange and blue. The work covers campaigns, endomarketing and key visuals.
Your Cause / Your Face
Leaders of expression, faces of change. Your cause gains visibility and impact at Votorantim.
The key visuals put a face on each cause, in bold orange and blue.
GP VotoMassa
Driving performance with purpose. GP VotoMassa challenges sales teams to reach their targets, and it rewards dedication and results.
Women in Construction
Building the future together. Votorantim promotes the inclusion of women on the front lines of construction.
VC Census 2021
Active voices, real data. At the VC Census 2021, Votorantim listens, measures and transforms its corporate culture.
Evoluir Program
Training that transforms. The Evoluir Program prepares talent to grow alongside Votorantim.
A mark for people who are growing
The program has its own logo. The sheets show it on white, on orange and on blue.
Plant and Harvest
Sowing today to reap tomorrow. Votorantim’s sustainability comes to life with Plant & Harvest.
Result
The endomarketing initiatives were carried out successfully. They strengthened internal engagement, team alignment and corporate values across Votorantim. Each campaign was designed to motivate employees, celebrate achievements and build a sense of belonging.
The results show a measurable impact: more participation, higher visibility of internal programs and better communication between teams. The campaigns raised awareness and recognition, and they helped build a stronger, more connected corporate culture.
Values turned into experiences
The initiatives delivered one clear message. They turned Votorantim’s values into experiences that engage employees, encourage teamwork and inspire better performance. The outcome is a motivated workforce, aligned with strategic goals and ready to drive results and support the company’s growth.
The team behind the campaigns
Art Director, from key visuals to the pieces that carry them
I worked as Art Director on these endomarketing campaigns for Votorantim Cimentos in Brazil. The work is one team effort, and every name is in the credits above.