AURELIA
IRELAND | Rebranding – Website
A financial brand with a long story, ready for today.
Aurelia is a financial planning company in Ireland. This project gave the brand a modern look and a stronger place in the financial market, while keeping its essence and its history. It covers a new visual identity, a new website and a clearer positioning.
Gold, Poppins and one clear symbol.
The identity uses a golden colour palette, one type family and a symbol made from the letter “A” with elegant lines. The colour codes on the brand sheet are the standard.
Value, prestige and stability.
The warm second colour of the palette.
The logo and the titles.
Poppins, from Thin to Black, for titles and descriptions.
Where the project starts
The Aurelia rebranding had one aim: to modernise the brand and give it a stronger place in the financial market, without losing its essence and its history. The new identity feels more sophisticated and solid. It shows that the company offers financial solutions with confidence and excellence.
The redesigned symbol joins elegant lines with the initial “A”, inside shapes that suggest protection and growth. The golden colour palette stands for value, prestige and stability. The result balances today’s look with tradition.
From one letter to one symbol
The symbol starts with the letter “A”. Elegant lines wrap around it and suggest protection and growth. Gold and Yellow set the colour, and Poppins sets the voice. The colour codes on the brand sheet are always the standard.
Light, energy and peace of mind
One main letter, three ideas and a single mark. The final symbol keeps the “A” and adds the arches of protection and growth.
A new look for a modern brand
Aurelia’s new visual identity was built for consistency and strong recognition. Modern typography, soft geometric shapes and the golden colour work together. They speak of credibility, professionalism and a friendly, open approach.
Every element supports the brand both online and in print. Together they make one clear visual world that stands out in the financial sector.
One brand, many places
The identity was designed for screens and for real objects. The same symbol, colour and type appear on a brand page, on a T-shirt and on a dark surface.
One golden symbol
It works on light and dark backgrounds, on photos and on clothing, and it keeps the same calm, solid feeling.
A clear website for a premium brand
Aurelia’s new website gives visitors a simple and efficient experience. It follows the rebranding and the premium position of the brand. The design is clean and the navigation is clear, so the financial consulting services are easy to find and understand.
Graphic elements and the new colour palette bring sophistication and accessibility. Together they present Aurelia’s value in an elegant and impactful way.
Result
The rebranding of Aurelia, together with its visual identity, website and strategic positioning, created a stronger and more modern brand with a clear presence in the financial market.
The new way of communicating brings the brand closer to its audience, with confidence and elegance. It supports Aurelia’s purpose: personalised and effective financial solutions.
A project that makes Aurelia a benchmark in the financial planning sector.
Rebranding and website design.
I worked on the Aurelia rebranding, from the new visual identity to the website design.