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Rafa Ministro

REMAX TEAM

PORTUGAL | Campaigns & Key Visuals

01 · The idea

One promise, seven campaigns

Remax is presented as the path to independence, success and financial growth. Seven concepts carry the same promise, each one with its own line, its own faces and its own way to meet people in the street.

02 · The system

Seven ideas, one visual language

Blue, red and bold Portuguese lines keep every concept recognisable. Every idea works on screen and on the street.

7Campaign concepts
21Key visuals
1Promise: your own path
Results

Significant increase in digital engagement, expansion of the commercial team, and Remax reinforced as a reference in the sector.

Remax Team
03Campaign
03 · One Million Of…

One million, many ways to say it

A tagline built around one big number. The last word rotates, satisfactions, motives, conquests, and each word gets its own face. It speaks to ambitious young professionals who want to earn their first million.

TaglineRotating wordsOutdoor
Smiling man, 1M of conquests
1M of conquests
Smiling woman, 1M of satisfactions
1M of satisfactions
Smiling man with glasses, 1M of motives
1M of motives
ActivationPlaced at bus stops and on billboards.
Remax Team
04Campaign
04 · The Door of Opportunities

A door that opens to independence

Remax is shown as the way to independence, success and financial growth. The idea became physical: vinyl doors on the office entrances, so candidates could walk through the message.

Key visualVinyl doorsOffice branding
Red open door, Walk in, earn
Walk in, earn
Red door, Behind the door your million
Behind the door, your million
Red door, Open your future
Open your future
ActivationVinyl doors in the Remax offices.
Remax Team
05Campaign
05 · Gana & Grana

A bold play on words

Two Portuguese words, one idea: ambition and money. The tone is direct and a little cheeky, with illustrated characters on Lisbon streets holding the sign.

WordplayIllustrationStreet activation
Illustrated man holding a Gana & Grana sign
Street 01
Illustrated woman holding a Gana & Grana sign
Street 02
Illustrated man holding a Gana & Grana sign
Street 03
ActivationConsultants carried the signs around Lisbon and nearby areas.
Remax Team
06Campaign
06 · If It's Not You, Then Who?

If it’s not you, then who?

A question that calls on entrepreneurial spirit and personal responsibility. The red handwritten line sits on a mirror, so the reader sees the answer in their own reflection.

Direct questionMirror panelsOffice activation
Young man smiling next to the red handwritten line
Mirror 01
Smiling man next to the red handwritten line
Mirror 02
Young man smiling next to the red handwritten line
Mirror 03
ActivationMirror panels with the message written in lipstick, in the offices.
Remax Team
07Campaign
07 · Become Self-Made

Become self-made

The candidate is shown as a potential success story: loud, proud and wearing the message on a blue shirt, in front of Lisbon buildings.

ApparelFlyersStreet activation
Woman celebrating in a Self Made shirt
Self-made 01
Man celebrating in a Self Made shirt
Self-made 02
Woman shouting with joy in a Self Made shirt
Self-made 03
ActivationConsultants wore the shirts and handed out flyers around Lisbon.
Remax Team
08Campaign
08 · Be the CEO of Your Destiny

Be the CEO of your destiny

Consultants run their own career, so the campaign gives them the title. A red chair and a counter at 1,000,000 stay fixed, and the last word changes: destiny, life, time.

CEO ideaRotating wordsLuxury items
Red chair under a 1000000 counter, CEO of your destiny
Destiny
Red chair under a 1000000 counter, CEO of your life
Life
Red chair under a 1000000 counter, CEO of your time
Time
ActivationRotating words paired with luxury items.
Remax Team
09Campaign
09 · Wanted

Wanted: anyone who wants to hit one million

Inspired by classic Wanted posters. The poster asks who wants to beat the million and gives a clear answer: bill 1,000,000.

PosterStickersUrban walls
Wanted poster with a young man, bill 1,000,000
Poster 01
Wanted poster with a smiling woman, bill 1,000,000
Poster 02
Wanted poster with a smiling woman, bill 1,000,000
Poster 03
ActivationPosters and stickers on city walls.
My role

Seven campaigns, one direction.

Creative concepts and key visuals for the Remax Team campaigns in Portugal. Organized chaos, professionally delivered: think fast, refine twice, deliver always.

Let’s talk.
Open to remote Creative Art Director roles.
Based in
Lisbon · Portugal