Burger Five
ANGOLA | Visual Identity, On/Offline Design & Website
An identity that awakens appetite
Burger Five is a burger brand from Angola. It now has a renewed presence, and its handcrafted burgers come to life through a rebranding built on texture, colour and intensity.
The new look is urban and contemporary. It was made to have an impact at first sight.
Bold shapes, intense colour, confident type
The rebranding forms a coherent and expressive visual system. It was designed to show energy, modernity and visual appetite, and to fit any medium.
Reinterpret the brand without losing its taste
The project started from a clear need: to reinforce the personality of Burger Five and to place it more clearly in a competitive market.
The goal was to turn the essence of the brand into a stronger, more tempting visual language. It had to show quality at every touchpoint.
A brand you can taste before you bite
The new aesthetic is urban and contemporary. It was designed to create immediate impact, with texture, colour and intensity in every piece.
A graphic language crafted with precision
The rebranding uses bold shapes, intense colours and confident typography. Together they form a coherent and expressive visual system.
The identity was designed to show energy, modernity and visual appetite. It adapts to any medium.
Hand-drawn ingredients, bold colour
Each burger has its own hand-drawn illustration next to the photo: a bull, a hen, a tuna, chilli peppers and an onion.
The drawings sit on textured, intense backgrounds. This gives every card its own character, and the family still looks like one brand.
More intuitive, more appetising menus
Each burger has its own menu page. A hand-drawn exploded view shows the ingredients, a photo shows the burger, and a short text describes the taste.
Every page uses the colour of its burger.
A consistent brand, digital and physical
The work stood out for the pieces that brought the new positioning to life: high-impact social media cards, more intuitive and appetising menus, packaging with a strong presence and a redesigned website.
Each asset helped to build one consistent brand, both online and offline.
Burger 5 website
The new B5 website was created to give an intuitive and efficient experience. It follows the new look and the new positioning of the brand.
Clear, direct, engaging
The redesigned website follows the same bold look as the menus and the social cards. It keeps the brand coherent on every screen.
An impression before the first bite
The rebranding raised the perceived quality of Burger Five and strengthened its visual presence.
The project built a clearer, more distinctive and more competitive brand. It can make an impression even before the customer takes the first bite.
Creative and Art Director of the Burger Five rebranding.
I led the creative and art direction of the new Burger Five identity, working with a social strategist and a copywriter at BIGhub.