ATÉ
ANGOLA | Branding, Visual Identity & Campaigns
Communicating action, delivering value, creating presence
Até is an Angolan transport brand. Its communication concept is built on mission and movement: “We take it to…”. The line clearly states the brand’s promise: to take the product, the service and the value exactly where it matters.
The visual expression carries the same energy and consistency. It was designed to support this message with clarity, and to be easy to remember.
One mark. Three colours. One typeface.
The brand guide fixes the system: a mixed mark, a seal and an icon, in red, yellow and black, set in the Dosis family.
Brand and message aligned in the same direction
The visual development began with the promise “We take it to…”. It defined the symbol, the typography and the colour choices. Together they reflect dynamism, confidence and simplicity.
Logo, typeface and colour
The guide sets the rules of the brand. The logo comes as a mixed mark, a seal and an icon, and it works on white, black and red. The typeface is the Dosis family. The colours follow a fixed table: red, yellow and black.
From brand to advertisement: coherence in every detail
The advertising campaign reinforces this idea through pieces that express movement, delivery and arrival. The brand is always visible. The language is always authentic, never generic.
Result
The branding and advertising work turned “We take it to…” from a simple line into a visible and recognisable experience. The visual system supports the narrative and keeps the presence consistent across all touchpoints.
Active, credible and ready to show up
The outcome is a brand that presents itself as active, credible and fully prepared to show up — always fulfilling its promise.
Creative and Art Director, from the idea to the campaign.
I was the Creative and Art Director on this project at BIGhub. I worked with Social Strategist Amanda Cunha and Copywriter Verônica Bachini to take “We take it to…” from a line to a full brand and campaign.