Embraco
Brazil | Social media – On/Offline design – Visual systems
Communicating performance without losing clarity
The main goal was to turn the technical complexity of the refrigeration sector into communication that is clear, modern and accessible. It was important to show the engineering behind the products, and to translate efficiency, reliability and expertise for different audiences and platforms.
The approach was to create visual materials that reveal the scale and precision of Embraco's work. The communication uses clean graphics, technical imagery, direct language and visual storytelling. Together they reinforce the brand's global presence and the impact of its solutions in everyday life.
One teal. Clean and technical.
The pieces share one teal, diagonal cuts and clean type, so every post, ad and stand panel looks like Embraco. The colours below are measured from the artwork. They do not come from a brand manual.
Coolfacts
To strengthen communication with users and clients, Coolfacts was created. It is a dedicated brand made only for informative content.
The idea shows curiosities, explanations, technical data and insights about refrigeration in a way that is fast, simple and striking. Coolfacts became a format people recognise inside Embraco's communication. It has educational value, and it keeps the identity consistent.
Refrigeration Day talk
Social media pieces were made for a live talk on World Refrigeration Day. The posts announce a talk on global long-term solutions for commercial refrigeration, with the date, the time and the speakers.
The posts use the same teal and diagonal cuts as the rest of Embraco's communication, so they feel like one family.
Advertising
Institutional presentations, commercial materials, informational supports and digital content were developed. All of them show product performance clearly.
Each piece reinforces Embraco's expertise, the precision of its solutions and the relevance of the brand in a highly technological sector.
Febrava
The project also included visual materials for Febrava. They focused on showing technology, performance and real applications of Embraco's products.
Large-scale exhibition materials, informative content, technical graphics and presentation layouts were designed. They communicate solidity and clarity in a competitive and highly specialised environment.
Refresh the future
The stand visuals end with this line, next to the 50-year mark and the Embraco logo.
Results
The work strengthened Embraco's visibility and its effectiveness in communicating technology.
Coolfacts widened the reach of educational content. The Febrava materials reinforced the brand's authority and presence in the sector.
Clear, technical and engaging
The result is communication that is consistent, technical and engaging. It can explain, involve and elevate Embraco within the global refrigeration landscape.
The team
The people who worked on the Embraco communication.
Joy Martins
Art direction for Embraco's communication.
I worked as Art Director on the Embraco communication, in the Brivia team. My work covered social media, on and offline design and visual systems.