EMBRACO
BRAZIL | SOCIAL MEDIA – On/Offline Design – Visual Systems
Communicating performance without losing clarity
The main goal was to transform the technical complexity of the refrigeration sector into communication that is clear, modern and accessible. It was essential to highlight the engineering behind the products, translating efficiency, reliability and expertise for different audiences and platforms.
FAÇA SEU MILHÃO
The approach focused on creating visual materials capable of revealing the scale and precision of Embraco’s work. The communication prioritises clean graphics, technical imagery, direct language and a visual storytelling that reinforces the brand’s global presence and the impact of its solutions in everyday life.
BRAND CREATION
COOLFACTS
To strengthen communication with users and clients, Coolfacts was created — a dedicated brand designed exclusively for informative content. The concept presents curiosities, explanations, technical data and insights about refrigeration in a fast, simple and visually striking way.
Coolfacts became a recognizable format within Embraco’s communication, offering educational value while maintaining identity and consistency.
ADVERTISING
Institutional presentations, commercial materials, informational supports and digital content were developed, all highlighting product performance with clarity. Each piece reinforces Embraco’s expertise, the precision of its solutions and the relevance of the brand within a highly technological sector.
STAND COMMUNICATION
FEBRAVA
The project also included the development of visual materials for Febrava, focusing on showcasing technology, performance and real applications of Embraco’s products. Large-scale exhibition materials, informative content, technical graphics and presentation layouts were designed to communicate solidity and clarity in a competitive and highly specialized environment.
RESULTADO
The work delivered strengthened Embraco’s visibility and effectiveness in communicating technology. The creation of Coolfacts expanded the reach of educational content, while the Febrava materials reinforced the brand’s authority and presence in the sector.
The result is consistent, technical and engaging communication — capable of explaining, involving and elevating Embraco within the global refrigeration landscape.
CREDITS
Key Account Director: Ricardo Almeida
Head of Design: Rodrigo Telles
Account Service: Eduarda Soares, Joy Martins
Art Director: Rafa Ministro
Copywriter: Hellen Moissa, Vivian Andrade, Nathália Corrêa,, Rafael Struziatto
Photography and Illustration: Getty Images
Company: Brivia