CISER
BRAZIL | Social Media – Rebrand – Storytelling & Visual Narrative
CISER
When industry meets music
One of the most celebrated pieces of the project was the Rock Day campaign, crafted with ingenuity and creativity. Ciser’s own products were transformed into the classic instruments of a band: guitar, bass, drums, and of course, the iconic hand in the rock’n’roll gesture.
The composition highlighted the versatility of the products and generated strong visual impact, receiving direct praise from the board for its originality, execution, and alignment with the brand’s identity. A campaign that proved industrial strength can also take on creativity — and with plenty of rhythm.
Branding Strategy
Turning robustness into language
The approach focused on creating a visual system that reflected industrial scale, mechanical precision and technical excellence. Colors, typography and art direction were crafted to convey rigor, modernity and clarity, while maintaining the brand’s authenticity.
Branding Strategy C3
From industrial heritage to visual modernity
The creation of the new identity aimed to combine robustness with clarity: a brand that communicates technical confidence, international scale and versatile application. The visual system was calibrated to perform across industrial environments, technical catalogs, digital platforms and corporate communication.
RESULT
The result is a renewed visual presence for Ciser, one that communicates leadership, reliability and innovation. The brand strengthens its industrial positioning, standardizes communication across markets and touchpoints, and affirms itself with clarity on a global scale.
CREDITS
Key Account Director: Ricardo Almeida
Head of Design: Rodrigo Telles
Account Service: Tamara Gericke, Joy Martins
Art Director: Rafa Ministro
Copywriter: Hellen Moissa, Vivian Andrade, Nathália Corrêa,, Rafael Struziatto
Photography and Illustration: Getty Images
Company: Brivia