ATÉ
ANGOLA | Branding & Visual Identity – Campaigns
Communicating action, delivering value, creating presence
A communication concept built on mission and movement: “We take it to…” clearly conveys the brand’s promise — taking the product, the service, the value exactly where it matters.
The visual expression carries the same energy and consistency, designed to support this message with clarity and memorability.
Brand and message aligned in the same direction
The visual development began with the promise “We take it to…”, defining symbol, typography and colour choices that reflect dynamism, confidence and simplicity.
The advertising campaign reinforces this idea through pieces that express movement, delivery and arrival — always with the brand visible, always with an authentic language, never generic.
From brand to advertisement: coherence in every detail
Result
The branding and advertising work transformed “We take it to…” from a simple line into a visible and recognisable experience. The visual system supports the narrative and ensures consistent presence across all touchpoints. The outcome is a brand that presents itself as active, credible and fully prepared to show up — always fulfilling its promise.
CREDITS
Creative and Art Director: Rafa Ministro
Social Strategist: Amanda Cunha
Copywriter: Verônica Bachini
Photography: Royalty Free
Company: Big Group