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Votorantim Cimentos

BRAZIL | Campaigns – Endomarketing – Key Visuals

Endomarketing Campaign

YOUR CAUSE / YOUR FACE

Leaders of expression, faces of change — your cause gains visibility and impact at Votorantim.

Endomarketing Campaign

GP VOTOMASSA

Driving performance with purpose: GP VotoMassa challenges sales teams to reach their targets, rewarding dedication and results.

Endomarketing Campaign

WOMEN IN CONSTRUCTION

Building the future together: Votorantim promotes the inclusion of women on the front lines of construction

Endomarketing Campaign

CENSO VC 2021

Active voices, real data: at the VC Census 2021, Votorantim listens, measures, and transforms corporate culture

Endomarketing Campaign

EVOLUIR PROGRAM

Training that transforms: the Evoluir Program prepares talent to grow alongside Votorantim.

Endomarketing Campaign

PLANT AND HARVEST

Sowing today to reap tomorrow: Votorantim’s sustainability comes to life with Plant & Harvest.

RESULT

The endomarketing initiatives were successfully executed, reinforcing internal engagement, team alignment, and corporate values across Votorantim. Each campaign was designed to motivate employees, celebrate achievements, and strengthen the sense of belonging within the organization.

The results demonstrate measurable impact: increased participation, higher visibility of internal programs, and enhanced communication between teams. These campaigns not only promoted awareness and recognition but also contributed to a stronger, more connected corporate culture.

The initiatives delivered a cohesive message, translating Votorantim’s values into actionable experiences that engage employees, foster collaboration, and inspire ongoing performance improvement. The outcome is a motivated workforce aligned with strategic goals, ready to drive results and sustain organizational growth.

Credits

Key Account Director: Ricardo Almeida
Head of Design: Rodrigo Telles
Account Service: Mariane Lauer, Eduarda Soares
Art Director: Rafa Ministro
Copywriter: Hellen Moissa, Vivian Andrade, Nathália Corrêa,, Rafael Struziatto
Photography and Illustration: Getty Images
Company: Brivia

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