Leaders of expression, faces of change — your cause gains visibility and impact at Votorantim.
Endomarketing Campaign
GP VOTOMASSA
Driving performance with purpose: GP VotoMassa challenges sales teams to reach their targets, rewarding dedication and results.
Endomarketing Campaign
WOMEN IN CONSTRUCTION
Building the future together: Votorantim promotes the inclusion of women on the front lines of construction
Endomarketing Campaign
CENSO VC 2021
Active voices, real data: at the VC Census 2021, Votorantim listens, measures, and transforms corporate culture
Endomarketing Campaign
EVOLUIR PROGRAM
Training that transforms: the Evoluir Program prepares talent to grow alongside Votorantim.
Endomarketing Campaign
PLANT AND HARVEST
Sowing today to reap tomorrow: Votorantim’s sustainability comes to life with Plant & Harvest.
RESULT
The endomarketing initiatives were successfully executed, reinforcing internal engagement, team alignment, and corporate values across Votorantim. Each campaign was designed to motivate employees, celebrate achievements, and strengthen the sense of belonging within the organization.
The results demonstrate measurable impact: increased participation, higher visibility of internal programs, and enhanced communication between teams. These campaigns not only promoted awareness and recognition but also contributed to a stronger, more connected corporate culture.
The initiatives delivered a cohesive message, translating Votorantim’s values into actionable experiences that engage employees, foster collaboration, and inspire ongoing performance improvement. The outcome is a motivated workforce aligned with strategic goals, ready to drive results and sustain organizational growth.
Credits
Key Account Director: Ricardo Almeida Head of Design: Rodrigo Telles Account Service: Mariane Lauer, Eduarda Soares Art Director: Rafa Ministro Copywriter: Hellen Moissa, Vivian Andrade, Nathália Corrêa,, Rafael Struziatto Photography and Illustration: Getty Images Company: Brivia