OCA TUPI
BRAZIL | Brand Creation – Social Media – Packaging – Website
OCA TUPI
BRAND CREATION
With the goal of synthesising the Tupi-Guarani language and combining it with a conceptual, modern and distinctive visual identity, Oca Tupi emerges for a discerning audience that values healthy food, cares about well-being and constantly seeks more from life. This audience looks for differentiation, change, beauty and unique experiences.
The brand was designed to convey happiness, highlighting Brazilian identity, flavour, hygiene and quality. This is the foundation of the Oca Tupi visual universe.
OCA TUPI
CATALOGUE & SOCIAL MEDIA
In digital marketing and social media, the brand successfully expanded its engagement and reach, standing out through vibrant visual communication and content that connects directly with its target audience. The brand’s online presence has generated greater visibility and interaction, reinforcing Oca Tupi’s commitment to transparency, innovation and quality.
Tapioca Flour
PACKAGING
Tapioca Flour
For the packaging line, a zip-lock system was chosen, combined with transparent sections that allow consumers to see the product on the front and check the remaining quantity through the back. This approach not only differentiates Oca Tupi from competing brands, but also reinforces its commitment to quality and transparency, offering a practical and trustworthy experience. The packaging becomes a symbol of Oca Tupi’s care for its products and customers, standing out as a reference in innovation and consumer-focused design.
CHEESE BREAD
VARIOUS FILLINGS
PACKAGING
ESCONDIDINHOS
For the “escondidinhos”, an economical and practical oven-ready packaging solution was developed. The differentiation of flavours is achieved through distinct colour variations, maintaining harmony with the brand’s vibrant visual identity. This solution enhances convenience while adding value, making the product more attractive and functional for consumers. In this way, Oca Tupi strengthens its commitment to quality, innovation and convenience, delivering a unique and practical experience.
OCA TUPI
WEBSITE
The Oca Tupi website reflects the brand’s renewed identity with a clean design, intuitive navigation and content aligned with its values. The digital platform offers consumers a seamless informational and shopping experience, consolidating the brand as a reference in healthy, high-quality food.
RESULT
The creation of the Oca Tupi brand—aligned with social media strategy, advertising, concept development, packaging and website—resulted in a strong and cohesive visual identity that reflects its values of quality, authenticity and customer care. Social media presence significantly increased engagement and visibility, while advertising campaigns with modern concepts and clear communication strengthened the brand within the healthy food market. Innovative packaging solutions, such as the use of zip-lock systems and transparent elements, improved consumer experience, offering practicality and confidence. The website ensured a fluid experience aligned with the brand’s purpose, consolidating Oca Tupi as a reference in flavour, quality and convenience.
The result was a stronger market presence, with increased recognition, satisfaction and customer loyalty.