T-EXPRESS
CANADA | Branding & Visual Identity – On/Offline Design – Webdesign
Branding & Visual Identity
REBRANDING
Excessive lines intended to convey speed and movement were hindering readability and visually cluttering the composition. To ensure the brand name is clearly recognized, it was essential to simplify the graphic elements. T-EXPRESS.
The final result is a solid, custom logo that corrects phonetic readability and reinforces brand identity. The new version retains the red color and a sense of motion, with a line referencing the memory of the previous identity. Excessive elements were removed to make the brand clearer and more impactful.
The developed symbol fuses the letter T with a lightning bolt, detailed to emphasize dynamism and energy. This composition subtly and effectively communicates the brand name and its activity.
T-EXPRESS
ADVERTISE
Additional details were incorporated to convey speed and versatility, ensuring more effective implementation and enabling symbolic use that was previously absent. The combination of symbol and logotype makes the brand more dynamic and conceptual, clearly communicating its name and adapting easily to different applications. Furthermore, the new identity was developed under rigorous technical parameters, ensuring standardization, balance and effective use of color.
T-EXPRESS
CELEBRATE 40 YEARS
The graphic concepts reinforce brand communication, distinguishing it from corporate identity.
Through these elements, graphics were developed to engage directly with the audience, using a distinctive and immersive visual language.
T-EXPRESS
WEBSITE
The new website reflects the brand’s evolution, translating the renewed identity into a modern, intuitive, and engaging digital experience. With design aligned to the rebranding, the platform offers smooth navigation, clear communication, and strong visual impact, ensuring the brand stands out and conveys its values effectively.
RESULTS
Campaigns, advertising, concept, and marketing strategies strengthened the brand’s presence, consolidating its identity and expanding its reach. Communication was refined to be more direct and impactful, resulting in higher audience engagement and stronger brand positioning. The combination of visual elements, strategic narratives, and digital activations ensured a more effective connection with the target audience, generating increased recognition, conversions, and market impact.