The social marketing materials for the campaign “In Defense of Our Race” are comprehensive and structured to engage fans and reinforce the identity of Leça Futebol Clube. The campaign includes custom cards for various moments such as match day, kickoff, goal, halftime, victory and upcoming fixtures, along with digital posters, promotional videos, and fan interactions through hashtags and social media challenges.

The visual identity combines vibrant colors, impactful typography, and historical textures, conveying determination, tradition and belonging. At the same time, the communication strategy extends the club’s reach across multiple platforms, strengthening the connection between the team, its supporters, and the wider community.