BIGgroup Brands
PORTUGAL | Brand architecture, 14 sub-brands, one system
One house, fourteen sub-brands
BIGgroup works as a branded house. Every sub-brand carries the BIG “B” mark, keeps its own logotype and colour, and shares Quicksand as the common secondary typeface. SOMOS BIG!
Case study
Each brand its own voice, one shared base
The architecture sheets document the typeface and colour of every sub-brand next to its logotype and its compact “B” icon.
BIGsales 1.0, the first online store franchise in Portugal
The original BIGsales: a ready-made online store, marketplace integration and support, offered as a franchise in four plans. The identity pairs a bold red with postal stripes, stamps and cheerful portraits, with a presentation, story ads and a comic-style franchise story, The BIG Heroes, where each plan becomes a superhero.
BIGsales 2.0, online store, business website and AI
The BIGsales 2.0 ecosystem puts a business online with an online store, a business website, landing pages and built-in AI tools, with no initial investment and a monthly fee only. The identity is a bold red with a rounded white wordmark and campaign photography of professionals jumping for joy.
BIGhub, your integration solution with the largest European marketplaces
A sales accelerator that integrates a seller’s products into more than 30 European marketplaces, such as Worten, Amazon, Fnac, KuantoKusta, Makro and Carrefour, from a single platform. Racing cars wearing the marketplace liveries carry the story, with one plan per speed.
BIGwash, fresh, clean, sky blue
Brand guide for the laundry and clothing vertical: bubbles on blue, people-led photography and Shrikhand headlines with Quicksand text. It covers logo application on white and blue, typography, palette, icons and photography.
BIGcare, your care within everyone’s reach
A marketplace specialised in senior care: nursing homes, day centres, home-care and continuing-care services, geriatric shops and pharmacies get a digital window with targeted reach. The identity pairs a bright teal with red and white skyline silhouettes of Portugal, with the line “O seu cuidado ao alcance de todos”.
BIGagency, your own digital agency
A ready-to-run agency model for entrepreneurs: everything needed to serve clients without hiring a team. The identity is bold purple, portrait-led photography and oversized headlines, carried from outdoor to social and the presentation deck.
BIGdelivery, same day delivery
The first Same Day Delivery service in Portugal: an online platform with its own app and website, where a customer can order from up to three businesses in one delivery and pay once. Franchisees earn on each order and on each delivery. The identity is built on orange, a bold script wordmark and isometric illustrations over a city-map pattern.
BIGocasion, the new era of pre-owned
A franchise network of physical stores plus a digital marketplace for buying and selling certified pre-owned goods, with quality curation. The system is black and Gold Yellow with a lightning-bolt motif, applied from store fronts in Spain to ads, social posts, grading labels, packaging and staff uniforms.
BIGcontabilista, accounting that fits your business
Online accounting for freelancers and companies, created inside BIGgroup to end the delays and errors of traditional bureaucracy. The identity pairs a fresh green with hand-drawn red strokes, expressive portraits and a bold serif wordmark.
BIGlar, the best support for the third age
A senior residence and home-support brand: “Lar e apoio domiciliário para uma melhor qualidade de vida”. The identity combines a warm beige with navy and red, a rounded wordmark and flat illustrations of carers and families, applied to the building, window graphics, banners and shop-window displays.
BIGcash, send today, get paid tomorrow
Accelerated payment for online sellers. Marketplaces pay on 10, 20 or even 30-day cycles; BIGcash advances up to 90% of net sales the next day. The identity pairs a bold orange with friendly robot characters and the line “tempo é tudo”.
Figures as stated in the BIGcash presentation, merchants supported in 2023 and 2024.
One sheet, the whole system
Logo usage, typography, colour palette, imagery and iconography are gathered in a single brand guidelines sheet for the team and partners.
WHATShub, your complete WhatsApp system
The messaging brand of the BIGgroup. A website and campaign built around WhatsApp as the main channel, designed to work first on the phone, where the conversation with the customer happens.
Brand, social, motion, design and web. One team, one direction.
I lead the brand, marketing, social, motion, design and web team across the BIGgroup brands, from the shared brand architecture to each sub-brand’s identity, campaigns and digital products.