seekers journey
Rebranding | Campanha de Lançamento | IGNITE
PORTUGAL
seekers journey
PORTUGAL | Visual Identity – Launch Campaign – IGNITE
Rebranding
Root Code // Explorers of the Universe
The brand’s visual essence was preserved, only refined to align with the new concept. The central idea of “programming a new destiny” served as the foundation for the rebranding, introducing the Seekers Root Code.
This concept connects the audience to personal development and technology, positioning the brand as an innovative leader in education, self-development, and technology. It opens opportunities for digital products, interactive experiences, and unique narratives, establishing Seekers as a reference in the sector.
New Typography
The color palette was adjusted to balance existing tones with a more harmonious and universal aesthetic. Colors were inspired by galaxy shades, maintaining the cosmic connection. Yellow, a signature Seekers color, was preserved as the main element, ensuring contrast and versatility across colorful backgrounds.
Transform your Universe with the Root Code: Seekers.
Launch Campaign
Code/Open
// Decode yourself in the Seekers Universe
init.lifeMBA(); // Transformação Iniciada
The campaign retains Seekers’ familiar visual elements, now refined through the Rebranding Concept. The focus is to amplify the brand message with greater sophistication, highlighting mentors, their stories, and the personal transformation journey provided by the company’s programs.
Digital Narratives
Immersive content showcasing how Seekers helps “debug” the mind, promoting personal transformation and challenge.
Interactive Cards
Mentors presented as “mind programmers” with inspiring codes, such as:
debug: fear;
run: confidence;
activate: success;
start.lifeMBA();
IGNITE
[IGNITE]
CALL
Highlighting concise phrases and codes that synthesize each story, need, or personal value creates more assertive communication and higher engagement. This approach allows for a series of static materials and videos to be distributed across media, fostering deeper integration between the brand and its audience, increasing the effectiveness of the message and attracting new clients.
IGNITE celebrates the power of the collective through individual pursuit. Each participant becomes an astronaut, symbolizing their journey of growth, overcoming challenges, and connecting with their essence. This concept humanizes the experience, placing personal stories at the center and reinforcing Seekers as a guide in this path of discovery and evolution.
<Code/Open> Seekers
Represents the collective brand concept and each individual’s personal journey toward self-development. The focus on real people highlights that the company’s greatest value lies in humanity. Every individual seeks a unique inner universe, and this personal focus distinguishes Seekers in the market. This approach strengthens empathetic connection, making the brand a reference in the personal development sector.
IGNITE
[IGNITE]
Main Event
For the event, an immersive and interactive experience was proposed, where strategically placed barcodes provide exclusive access to free classes and special prizes. This dynamic encourages Seekers to explore and earn rewards, making participation more engaging. Additionally, a code-collecting challenge, solving a specific task, rewards the first to complete it, promoting healthy competition. The universe theme is enhanced with lighting and sensory elements, turning the space into a true journey of discovery and learning.
<Code/Open> Seekers
RESULT
Rebranding strategies, the Launch Campaign, and IGNITE strengthened Seekers’ identity as a reference in education, self-development, and technology. The visual refinement, aligned with the concept of “programming a new destiny,” generated a stronger emotional connection with the audience, while introducing the Seekers Root Code reinforced brand innovation. The new galaxy-inspired color palette preserved the identity’s essence, bringing balance and versatility for different applications. The campaign increased brand recognition, highlighted mentors and transformation stories, and the IGNITE event provided an immersive, interactive experience, boosting engagement and consolidating Seekers as a sector leader.