Seekers Journey

PORTUGAL | VISUAL IDENTITY – LAUNCH CAMPAIGN – IGNITE

01 · The idea

Programming a new destiny

Seekers is a Portuguese brand in education, self-development and technology. Three pieces of work share one idea: programming a new destiny.

The Rebranding, the Launch Campaign and IGNITE connect the audience to personal growth and to technology.

3Projects: Rebranding, Launch Campaign, IGNITE

19Visuals in the case

1Root Code behind it all

02 · The system

One universe, five modules

03RebrandingRoot Code and the Root Code cards.
04Typography and colourDM Mono and a galaxy-inspired palette.
05Launch CampaignCode/Open. Mentors as mind programmers.
06IGNITEEvery participant becomes an astronaut.
07Main event and resultBarcodes, prizes and a stronger brand.

Seekers JourneyRebranding

03Root Code

03 · Rebranding

Root Code // Explorers of the Universe

The brand’s visual essence was preserved, only refined to align with the new concept. The central idea of “programming a new destiny” was the foundation. It introduced the Seekers Root Code.

The concept links the audience to personal development and technology. It positions Seekers as an innovative leader in education, self-development and technology. It also opens the door to digital products, interactive experiences and unique narratives.

Root CodePersonal developmentTechnologyDigital products

Root Code cards

Mind programmers, in code

Each card turns an idea into a short line of code. The set keeps the Seekers yellow and adds the new galaxy colours.

Seekers Root Code cards on a dark background — Dark

Seekers Root Code cards on a yellow background — Yellow

Seekers Root Code cards in galaxy colours — Galaxy colours

Seekers JourneyTypography and colour

04The look

04 · Typography and colour

A galaxy palette, one signature yellow

The rebranding brings a new typography, in the monospaced DM Mono. The colour palette was adjusted to balance the existing tones with a more harmonious and universal look. The colours were inspired by galaxy shades, to keep the cosmic link.

New typographyDM MonoGalaxy shadesYellow stays main

Seekers colour cards in yellow and galaxy colours — Palette and cards

“

Yellow, a signature Seekers color, was preserved as the main element. It gives contrast and versatility across colorful backgrounds.

Colour rule

Seekers JourneyLaunch Campaign

05Code/Open

05 · Launch Campaign

Code/Open // Decode yourself in the Seekers Universe

init.lifeMBA(); // Transformação Iniciada

The campaign keeps the familiar Seekers visual elements, now refined by the rebranding concept. The focus is to amplify the brand message with more sophistication. It highlights the mentors, their stories and the personal transformation journey in the company’s programs.

MentorsStoriesTransformationDigital narrativesInteractive cards

Digital narratives

Debugging the mind, on screen

Immersive content shows how Seekers helps “debug” the mind. It promotes personal transformation and challenge.

Seekers launch post with mentors and the Loading LifeMBA2025 line — Campaign post

Seekers launch post with a phone mockup and mentors — Campaign post

Interactive cards

Mentors as mind programmers

Mentors are shown as “mind programmers”, each with an inspiring code.

debug: fear;
run: confidence;
activate: success;
start.lifeMBA();

Seekers post: activate the Root Code of your life — Root Code post

Seekers post with mentors and the app — Mentors and app

Seekers post with a phone mockup of the program — The program

The call

Short codes, stronger calls

Short phrases and codes sum up each story, need or personal value. This makes the communication more assertive and raises engagement.

It allows a series of static materials and videos across media. The brand and its audience become more integrated, the message works better and new clients are attracted.

Seekers JourneyIGNITE

06The concept

06 · IGNITE

[IGNITE] Every participant becomes an astronaut

IGNITE celebrates the power of the collective through individual pursuit. Each participant becomes an astronaut. The astronaut stands for the journey of growth, of overcoming challenges and of connecting with your essence.

The concept humanizes the experience. It puts personal stories at the centre and reinforces Seekers as a guide on this path of discovery and evolution.

AstronautPersonal storiesThe collective

IGNITE astronaut portrait with the LifeMBA2025 line — Astronaut

IGNITE astronaut smiling inside the helmet — Astronaut

IGNITE astronaut raising a fist — Astronaut

<Code/Open> Seekers

Real people, one universe

Seekers represents the collective brand concept and each person’s journey toward self-development. The focus on real people shows that the company’s greatest value is humanity.

Every person seeks a unique inner universe. This personal focus sets Seekers apart in the market and builds an empathetic link with the brand.

IGNITE portrait of Tiago with a code card — Tiago

IGNITE portrait of Emma with a code card — Emma

IGNITE portrait of Ethan with a code card — Ethan

IGNITE portrait of Ava with a code card — Ava

IGNITE portrait of Mateo with a code card — Mateo

Seekers JourneyMain event and result

07IGNITE live

07 · Main event

An immersive, interactive experience

For the event, an immersive and interactive experience was proposed. Strategically placed barcodes give exclusive access to free classes and special prizes. This encourages Seekers to explore and earn rewards, so participation is more engaging.

Barcodes in the space unlock free classes and special prizes.

A code-collecting challenge, solving a specific task, rewards the first to finish. It promotes healthy competition.

Lighting and sensory elements turn the space into a true journey of discovery and learning.

Result

A stronger identity for Seekers

The Rebranding, the Launch Campaign and IGNITE strengthened Seekers’ identity as a reference in education, self-development and technology. The visual refinement, aligned with “programming a new destiny”, created a stronger emotional connection with the audience. The Root Code reinforced brand innovation.

The new galaxy-inspired palette kept the essence of the identity and brought balance and versatility. The campaign increased brand recognition and highlighted mentors and transformation stories. IGNITE gave an immersive, interactive experience, boosted engagement and consolidated Seekers as a sector leader.

My role

Art Director: concepts and key visuals

I led the concepts and key visuals for the Seekers Journey rebranding, the launch campaign and the IGNITE event.