MY PHARMA
ANGOLA | Branding & Visual Identity, Social Media
Translating technical rigor into a memorable brand presence
MyPharma needed a visual language that shows a high standard of quality, scientific rigor and ethical commitment, in a way that feels easy to approach and works across many media. The goal was to turn professional expertise into one clear, recognizable design that fits the pharmaceutical market.
The visual approach mixes clean graphics, solid typography and a colour palette that feels both serious and fresh. The identity was built to work across websites, packaging, product catalogs, digital communication and institutional materials, so the brand keeps the same look and the same presence at every touchpoint.
Five modules, one brand
Each module shows one part of the work: the concept, the colours and type, the brand in use, the social media and the result. Choose a card to jump to it.
One symbol made from six ideas
MyPharma is an online service that sells medicines, supplements and beauty products through one app. The app brings many health and well-being solutions together, made for the customer.
The brand symbol works like a sum. Six simple ideas are added together, and the result is one heart-shaped mark with a plus sign, pills and a plaster inside.
To make MyPharma a support that makes life easier for Angolans, and not just one more pharmacy.
MyPharma connects people, health and well-being in just one click.
Two colours, three typefaces
The palette pairs a clear blue with a warm coral. Together they give the brand both seriousness and freshness.
Glory, a Google font, sets titles and descriptions. Selecta OT and Pendulum are combined for highlights and lettering.
Blue · RGB 56, 128, 239 · CMYK 76, 50, 0, 0 · Pantone 2727 C
Coral · RGB 242, 152, 121 · CMYK 0, 50, 51, 0 · Pantone P 45-3 C
White · the clean base behind the symbol
The identity across every medium
The identity was designed to work across websites, packaging, product catalogs, digital communication and institutional materials. The brand guide shows how: the logo on white and on blue, the type, the icons and the social media pieces, in print and on screen.
Posts that bring the identity to life
The pieces bring the visual identity to life and translate the MyPharma universe into different contexts. Digital communication reinforces the brand position with clear, coherent content.
A confident, professional brand
The project built a modern and structured visual presence for MyPharma. It strengthens credibility, coherence and impact. The identity and the materials place the brand with confidence and professionalism, and they open space for new markets and new communication opportunities.
saúde à distância de um click
Health, one click away.
Art direction, brand identity and social media.
I worked as Creative and Art Director on MyPharma. I created the brand identity and the brand guide (2022), and I developed the social media pieces together with the social strategist and the copywriter.