MY PHARMA
ANGOLA | Branding & Visual Identity – Social Media
Translating technical rigor into a memorable brand presence
MyPharma needed a visual language capable of expressing a high standard of quality, scientific rigor and ethical commitment — in an accessible way and across multiple media. The goal was to materialize professional expertise into a cohesive, recognizable design aligned with the pharmaceutical market.
A visual approach was adopted combining clean graphics, solid typography and a colour palette that conveys both seriousness and freshness. The identity was designed to work seamlessly across websites, packaging, product catalogs, digital communication and institutional materials — ensuring consistency and presence across all touchpoints.
SOCIAL MEDIA
The pieces developed bring the visual identity to life, translating MyPharma’s universe into different contexts. Digital communications reinforce the brand’s positioning with clear and aesthetically coherent content.
Result
The project consolidated a modern and structured visual presence for MyPharma, enhancing credibility, coherence and impact. The identity and materials developed position the brand with confidence and professionalism, opening space for new markets and communication opportunities.
CREDITS
Creative and Art Director: Rafa Ministro
Social Strategist: Amanda Cunha
Copywriter: Verônica Bachini
Photography: Royalty Free
Company: Big Group