BURGER FIVE
ANGOLA | Visual Identity – On/Offline Design – website
Burger Five
An identity that awakens appetite
Burger Five presents itself with a renewed presence, where the world of handcrafted burgers comes to life through a rebranding defined by texture, color and intensity. The new aesthetic embraces an urban and contemporary character designed to create immediate impact.
Burger Five — Where flavor gains identity
The Challenge
Reinterpreting the brand without losing its original taste
The project emerged from the need to reinforce Burger Five’s personality and position it more distinctly within a competitive market. The goal was to transform the brand’s essence into a stronger, more enticing visual language capable of communicating quality across all touchpoints.
Branding Strategy
A graphic language crafted with precision
The rebranding was built using bold shapes, intense colors and confident typography, forming a coherent and expressive visual system. The identity was designed to convey energy, modernity and visual appetite, adapting seamlessly to any medium.
The work stood out for the development of pieces that brought the new positioning to life: high-impact social media cards, more intuitive and appetizing menus, packaging with a strong presence, and a redesigned website offering a clear, direct and engaging experience. Each asset contributed to building a consistent brand, both digitally and physically.
BURGER 5
WEBSITE
The new B5 website was created to deliver an intuitive and efficient experience, aligned with the brand’s rebranding and positioning.
Result
The rebranding elevated Burger Five’s perceived quality and strengthened its visual presence. The project consolidated a clearer, more distinctive and more competitive brand—one capable of making an impression even before the customer takes the first bite. A solid, coherent identity prepared for the next steps.
CREDITS
Creative and Art Director: Rafa Ministro
Social Strategist: Amanda Cunha
Copywriter: Verônica Bachini
Photography: Royalty Free
Company: Big Group