Ciser
BRAZIL | Social Media, Rebrand, Storytelling and Visual Narrative
Three projects for one industrial brand
Ciser is an industrial brand from Brazil. This case brings together three pieces of work: the Rock Day campaign, a social media series and the C3 identity. Together they cover social media, rebrand, storytelling and visual narrative.
One brand, three chapters
Each project has its own chapter below.
When industry meets music
One of the most celebrated pieces of the project was the Rock Day campaign, made with ingenuity and creativity. Ciser’s own products became the classic instruments of a band: guitar, bass, drums and, of course, the rock’n’roll hand.
The composition showed how versatile the products are and made a strong visual impact. The board praised it directly for its originality, execution and fit with the brand identity. The campaign proved that industrial strength can also be creative, with plenty of rhythm.
Turning robustness into language
The approach was to build a visual system that shows industrial scale, mechanical precision and technical excellence. Colours, typography and art direction were made to feel rigorous, modern and clear, while keeping the brand’s own character.
From industrial heritage to visual modernity
The new identity joins robustness and clarity. It is a brand that shows technical confidence, international scale and flexible use.
The visual system was tuned to work in industrial settings, technical catalogs, digital platforms and corporate communication.
Result
The result is a renewed visual presence for Ciser, one that shows leadership, reliability and innovation.
The brand strengthens its industrial position, makes communication consistent across markets and touchpoints, and stands clear on a global scale.