AURELIA
IRELAND | Rebranding – WEBSITE
REBRANDING
CURRENT BRAND
The Aurelia rebranding project focused on modernizing and repositioning the brand within the financial market while preserving its essence and history. The new visual identity enhances sophistication and solidity, reflecting the company’s commitment to offering financial solutions with confidence and excellence. The redesigned symbol combines elegant lines and the initial “A,” integrated into shapes that evoke protection and growth, while the golden color palette conveys value, prestige, and stability. A project that balances contemporaneity and tradition.
AURELIA
NEW BRAND
Aurelia’s new visual identity was developed to ensure consistency and strong brand recognition. Modern typography, soft geometric forms, and the golden color together create a visual communication that conveys credibility, professionalism, and approachability. Every element was crafted to reinforce the brand’s presence both digitally and physically, establishing a cohesive visual universe that stands out within the financial sector.
AURELIA
CONCEPT
COLOR PALETTE
TYPOGRAPHY
T-SHIRT
ICON
AURELIA
WEBSITE
Aurelia’s new website was designed to deliver an intuitive and efficient experience, aligned with the rebranding and the brand’s premium positioning. With a clean design and strategic navigation, the website highlights the financial consulting services through clear and accessible communication. Graphic elements and the new chromatic palette were applied to reflect sophistication and accessibility, conveying Aurelia’s value proposition in an elegant and impactful way.
Result
The rebranding of Aurelia—together with the development of its visual identity, website, and strategic positioning—resulted in a stronger, more modern brand with distinct presence in the financial market. The new communication approach brings the brand closer to its audience with confidence and elegance, reinforcing its purpose of offering personalized and effective financial solutions. A project that solidifies Aurelia as a benchmark in the financial planning sector.