Oca Tupi
BRAZIL | Brand creation, social media, packaging and website
A healthy-food brand from Brazil
Oca Tupi joins the Tupi-Guarani language with a modern and distinctive visual identity. It speaks to a discerning audience that values healthy food, cares about well-being and always looks for more from life. This audience wants difference, change, beauty and unique experiences.
The brand was designed to show happiness, and to highlight Brazilian identity, flavour, hygiene and quality. This is the base of the whole Oca Tupi visual world.
One symbol. Three colours.
The symbol is three triangles on a line, filled with green, blue and yellow. The manual sums it up in three words: oca, family, union. The colour sheet adds black, and the type sheet shows three typefaces.
The brand manual
The manual sets the rules of the brand: the logo, the brand story, the symbol, the slogan, the support elements, the colours and the typefaces.
Catalogue and social media
On social media, Oca Tupi grew its reach and engagement. Bright visuals and content that speaks straight to its audience gave the brand more visibility and more interaction online.
This online presence supports the brand promise of transparency, innovation and quality.
Packaging
The packaging line uses a zip-lock system with clear windows. On the front, buyers can see the product. On the back, they can check how much is left.
This sets Oca Tupi apart from competing brands and supports its promise of quality and transparency. The pack is practical and builds trust. It shows the care Oca Tupi puts into its products and its customers, and it is a reference for innovative, consumer-focused design.
Escondidinhos
For the escondidinhos, we made a practical, low-cost pack that goes straight into the oven. Each flavour has its own colour, and all the colours stay in harmony with the bright brand identity.
The pack adds convenience and value, and it makes the product more attractive and more useful. With it, Oca Tupi keeps its promise of quality, innovation and convenience, and gives people a unique and practical experience.
Website
The Oca Tupi website shows the renewed identity. It has a clean design, easy navigation and content that matches the brand values.
Visitors get a smooth experience, both to learn about the brand and to shop. The site makes Oca Tupi a reference in healthy, high-quality food.
A stronger brand in the market
The Oca Tupi brand work covered social media strategy, advertising, concept, packaging and website. Together they made a strong and consistent identity that shows the values of the brand: quality, authenticity and care for customers.
Social media raised engagement and visibility. Ad campaigns with modern ideas and clear messages made the brand stronger in the healthy-food market.
New packaging ideas, like the zip-lock system and clear windows, made life easier for buyers and gave them more confidence. The website gave a smooth experience that fits the purpose of the brand, and it made Oca Tupi a reference in flavour, quality and convenience.
The result was a stronger place in the market, with more recognition, more satisfaction and more loyal customers.
Brand creation, social media, packaging and website.
I created the brand identity of Oca Tupi and worked on its social media, packaging and website.