Leça FC
PORTUGAL | Identity Season 2024/2025, Social Media
A club identity built on pride
Leça Futebol Clube is a football club from Portugal. For the 2024/2025 season, its social media identity was built around the campaign “In Defense of Our Race”. The cards, posters and promo materials use vibrant colours, impactful type and historical textures to show determination, tradition and belonging.
Green, type and old paper
Every card follows one system: deep green, bold condensed type and textures from old newspapers and paper. A small yellow bar and the club crest close each card. The sponsor strip sits at the top.
Pre match
Before kick-off, the cards build the excitement. The starting eleven, the match day announcement and the league round card tell fans who plays, against whom, when and where.
All three cards share the same green frame, the club crest and the sponsor strip at the top, so the feed reads as one campaign.
Who, when, where
Leça FC against FC Porto, 8 July at 15:30, at the Leça Futebol Clube stadium.
Match in time
During the game, live cards follow the action. A large clock time leads each card, with the score and both crests below it.
The set shows the kick-off at 00:01, half time at 45:00 and the final at 90:00. Both the half time and the final cards show 4×3.
Celebration
When the team scores or wins, the design opens up. A real photo of the player takes the centre, and giant type frames him.
The goal card and the MVP card both feature number 12, André Ferreira. The player is cut out from the photo, so he breaks the frame and the type sits behind him.
Big moments, big type
Bright green and huge letters make each moment easy to spot in a feed.
Press
Most press cards swap the deep green for a light, paper-like grey. The green type stays, and a real photo of the person sits on the right.
The set has a congratulations card, a quote card with coach Filipe Mesquita and a player of the match card.
Translated from the Portuguese card.
Info news
Info cards share club news in the same visual system. This set has a ticket price card, a player card for Coutinho and a fixtures card.
Prices, dates and times are set in large, clear type on the green texture, so fans can read them at a glance.
Tickets and fixtures
The ticket card lists prices by stand. Members pay €2 to €3 and the general public €3 to €6. The fixtures card lists upcoming games.
Results
The social media materials for the campaign “In Defense of Our Race” are complete and well organised. They help fans connect with the club and strengthen the identity of Leça Futebol Clube.
The campaign has custom cards for the key moments: match day, kick-off, goal, half time, victory and upcoming fixtures. It also has digital posters, promotional videos, and fan interaction through hashtags and social media challenges.
The look mixes vibrant colours, impactful typography and historical textures. Together they show determination, tradition and belonging.
The communication plan also takes the club to more platforms. It brings the team, the supporters and the wider community closer together.
“Pela defesa da nossa raça” is the slogan on the posters.
Art direction and social media design.
I worked on the Leça FC 2024/2025 season identity and social media. I designed the match, press and news cards for the campaign “In Defense of Our Race”.